During a kickoff call, how much time should the client ideally spend talking?

The ideal situation during a kickoff call is for the client to spend more than 50% of the time talking. This allows the client to express their needs, goals, and expectations thoroughly. When the client talks for a significant portion of the meeting, it enables the service provider or project manager to fully understand their vision and how the project aligns with their business objectives.

Encouraging the client to talk more not only fosters a sense of ownership and involvement in the project but also helps to build rapport. It provides valuable insights into their priorities and can highlight any potential challenges that might need to be addressed early on. This approach ensures that the service provider is well-informed and can tailor their approach accordingly, leading to a more successful partnership.