True or False: You should define the customer's goals and outcomes during the kickoff call.

Defining the customer's goals and outcomes during the kickoff call is crucial for setting the stage for a successful project. This initial conversation allows both the project team and the customer to align their expectations and objectives, leading to a clearer roadmap for the project's direction. By understanding the customer's specific goals, the project team can tailor their approach, resources, and strategies to better meet those needs.

Incorporating the customer's goals at this early stage also helps in building trust and establishing a collaborative environment. It ensures that everyone is on the same page, which can significantly reduce misunderstandings and miscommunications later in the project.

While some may argue that gathering goals could happen later, the kickoff meeting is the ideal time to foster a shared understanding and commitment to the project's success. This organizational alignment is particularly important to achieve when multiple stakeholders are involved, as it lays the groundwork for ongoing communication and engagement throughout the project's lifecycle.